How’s It Feel?
In 2022, I spent a year in personal therapy, learning about how to create better quality life through building stronger personal relationships. After a lifetime spent in active wars, contentious boardrooms, and high-stress research labs, I have shifted the focus of my personal works to the simple pleasure of making beautiful things.
Within “How’s it Feel,” (HiF) I explore new paths connecting with others through chemistry, skin care, good design, and clear thinking. I bring my experience in Design and Artificial Intelligence in creating new formulations and making products love.
All roduct design, branding, imagery, and design strategy were explored in close collaboration with Peter Chamberlain, Assoc. Professor of Industrial Design at University of Cincinnati DAAP and my sister Kennedy Castelli, a talented industrial designer and graduate of Savanaah College of Art and Design.
But more than that, I immerse myself in the process of making. I get up early to forage for local ingredients. I am constantly experimenting to invent new ways of processing these ingredients and measuring how good they are for us.
Below is a collection of media to document the journey.
